Text & Save With The Seattle Supersonics - Mobile Marketing Case Study - Sponsored Whitepaper

The Age of Mobile Marketing has arrived.

According to a recent Marist Poll, 87% of the U.S. population (more than 270 million people nationwide) report owning a cell phone. That number is closer to 3.8 billion worldwide. These figures eclipse the number of people globally who own and use a computer. This is an excellent time to break into mobile. Just consider these advantages:

• Fewer barriers to entry
• Growing user consent
• Unmistakable immediacy
• Tremendous targeting capabilities
• Measurable data
• Response tracking for traditional media
• Killer response rates

This MarketingProfs case study collection is designed to provide you with the inspiration, ideas and know-how to get started in mobile marketing. First, you’ll get a rundown of the most frequently employed mobile marketing tools—and insight into how they’re best deployed. Then, you’ll learn how 11 organizations are integrating these tools into the marketing mix.

The case studies are divided into the following themes:

• Targeted Relationship Building: Read how this intimately interactive medium can kindle familiarity, create positive encounters with brands and pave the way to customer connections.
• The Epitome of Opportune Timing: Learn how the immediacy and one-to-one nature of SMS and Bluetooth marketing are changing the way brands interact in real time with potential customers and fans.
• Timed Response: Uncover how businesses are leveraging mobile marketing to better manage their foot traffic and customer-response volumes.
• Reaching the Hard to Reach: See how elusive markets can be won over when mobile marketing is employed to reach them on their own terms.

Now, let’s get started!