Benchmarking Performance Mapping the road to success - Sponsored Whitepaper

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This paper examines how benchmarking can impact network performance and ultimately revenue production in the Russia & Commonwealth of Independent States (CIS) telecommunications market.

Since the 1980s, the Russia & Commonwealth of Independent States (CIS) region has undergone significant growth and change in the telecommunications sector. Most notably, during the last decade, Russia and most of the Commonwealth of Independent States (CIS) region experienced a substantial increase in levels of penetration of mobile and internet services.

Mobile subscriptions, in the Russian mobile market alone, reached 227 million at the end of June 2012, equating to a penetration rate of 161.7%; and an annual revenue growth rate of 15%. With growing demand for mobile services came growing smart phone adoption; which is expected to account for 50%+ of Russia’s handset sales by 2015.

Moving forward, however, mobile voice services will no longer be driving telecommunications revenue growth, as they did in the past. Mobile voice telephony markets are reaching maturity, both in terms of revenue value and number of subscribers.
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