Open the Doors to Asia - Sponsored Whitepaper

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9 Establish the Value of Your Network, or Lose Your Budget

The Wide Area Network (WAN) is not a commodity; it is a strategic asset. With today’s advancement in business-enhancing applications and services, gone are the days when the network is discussed only within the context of bandwidth.

According to Gartner, “network managers need to develop a value proposition for the network that is broader than an increasingly efficient “bit pipe.”1 Today’s network can support real-time face-to-face communications across global boundaries, facilitate decision making regardless of time zones, prioritise mission-critical business applications for optimal productivity, and provide speedy seamless WAN performance which resembles that of a Local Area Network (LAN). Given this broader panorama, network managers not only need to aggressively manage costs, but help make the transition to a more value-added perspective on network resources.

A new way of communicating Asia is a patchwork of unique network value and a different countries woven together with approach to managing networking diverse traditions and cultures. budgets are needed to avoid the Companies seeking to succeed commodity mind-set. Network in the region need to understand managers need to frame the network Asia well enough, or at the very strategy as one that fosters business least engage a service provider agility, making network projects part who knows Asia. Unfortunately, of the solution. By closely aligning global service providers tend to fall network initiatives to business short in terms of investments and objectives, network managers will operational competency, as compared be surprised at how much more to regional service providers. Weak productive and cost effective, their partnerships, poor service reliability optimised networks can be. and unresponsive after-sales support are also some of the weaknesses of Custom A strategic, more holistic view global service providers who claim to of networks will be essential for operate in Asia. businesses that are planning to move Newsletter their operations to Asia, a region This report will present readers expected to drive global growth in with a guide to identify the right the new decade. What are some of service provider for their business Proof the factors that need to be considered needs in Asia, and to draw on for businesses that plan to enter - a calculated approach towards or grow their footprint in - Asia? enterprise network evaluation that How do these considerations lend aligns better with business objectives. themselves to challenges in deploying enterprise network connectivity Source -SingTel within the region?

1. Gartner Inc., Establish the Value of Your Network, or Lose Your Budget, G00169794, 21 September 2009
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