Market evaluation methodology and issues - Sponsored Whitepaper

When organisations are deciding on entering a new market they immediately think of two main approaches. Firstly, setting up their own subsidiary or secondly setting up some form of distribution channel. Each of these entails set up costs and risks. If the risks can be minimised and justified then the expenditure may not be a problem.

This paper outlines a potential methodology to be used when entering a new market, whether this is a new product or an existing product in a new territory.

This paper is of interest to CEOs and international operations directors and investors, Angels and VCs looking at supporting and investing in companies planning expansion, in new markets and products, particularly overseas.