Features like mobile ticketing and online coupons are revolutionizing the way we think about mobile content management systems as well as the way we shop
Japan has been implementing mobile bar code technology for smartphone for years and finally this trend is starting to hit the US markets, as seen with companies such as Pepsi, who just recently added bar codes their bottles to incite direct market vendors to start utilizing this technology. 2D mobile barcodes may be used in a variety of ways, including direct response, promotional campaigns and multimedia marketing.
From food retailers to airline or event tickets, the convenience of having the barcode in the palm of your hand is unparalleled. More and more smartphone users are anticipating and expecting the unveiling of their favorite consumer products to offer such services. Companies that do not implement the next generation of direct marketing could potentially suffer in comparison to competitors that recognize the value of such software systems.
According to Nina Link, president of Magazine Publishers Association, “The codes are ‘a natural extension of print.’ How many times have you engaged with a magazine and you’ve seen something and you’ve said, ‘Boy, I’d really like to remember to get that information.’ And you have to remember to write down the URL.” Well, Nina...not anymore.
Best-in-Class Mobile Content Management Systems feature:
- Publishers may gather information and report user viewing of products
- Read all major 2D code formats, including EZcode, QR codes and Datamatrix
- Delivery of encrypted information over a secure and real-time platform
Top Considerations before Buying Mobile Content Management Systems:
Information at your fingertips is the name of the game in the mobile content industry. Vendors are slowly recognizing the importance of implementing barcode technology in the business sector and are offering features such as business card uploading and direct deployment of company advertising. While print media is on the decline, 2D barcodes are on the rise and more and more companies are offering these services as part of their mobile content management systems.
Key Providers:
1. The iLoop Mobile Platform is a comprehensive system that offers users flexibility and control over their mobile applications. From a mobile site builder to an instant SMS campaigns and templates, web domains are featured on your schedule and in real-time. A site code editor allows designers and developers to upload page code and code custom scripts. An open architecture offers APIs that support integration with third party applications, content management systems and database and message aggregators.
2. Link IPTV and Mobile TV applications with GlobeCast’s Mobile TV & IPTV Headend Services, a comprehensive solution bridging broadcasters and telecommunications. Allow editors to customize playlists with the Mobile TV solution, which ensures complete end-to-end management of content provided by telecommunications companies. The GlobeCast IPTV service provides real-time access to PCTV options and innovative services such as Video-on-Demand and Catch UP TV.
3. The recent launch of Microsoft Tag is the next generation of information transference in barcodes. Through a mobile phone tag reader, real-time and real-world information is instantly uploaded into the smartphone platform. Once you scan a tag, a webpage is automatically opened and all information is readily available no longer requiring long URLs. The simple interface allows anyone to create tags for their products, webpages or other materials. This comprehensive solution even allows you to scan a tag on a business card to instantly add someone to your smartphone address book.
4. The SMART Platform by Polar Mobile is an end-to-end hosted software platform that provides media delivery to smart phone devices. In the publishing world, SMART manages the delivery of articles, blogs, videos to smart phones through native applications. Operating in real-time the content engine supports web interfaces for campaign management, analytics and reporting. Downloads occur directly over the air in a secure environment.
Mobile Content Management Systems
Definition: Mobile Content Management Systems (MCMS) refers to the use of software tools designed to enhance performance by collecting and managing mobile web content in a collaborative environment. Advanced systems are capable of delivering or storing content for mobile devices, such as smartphones and PDA’s.
