Video Encoding Software

“Avatar” showed the world how far 3D technology has come. It was only a matter of time until mobile devices followed suit

At first glance, consumers were in awe of the ability to watch a video on a smartphone. Sure, it stuttered on the small screen, the picture was blurry and half the time images froze, but we were willing to put up with these imperfections for what it was, the ability to cull video imagery at any point or location in time. Well, that just won’t suffice anymore. With so many advances in HDand 2D technology, there is an expectation that mobile video compression will be exhaustive, providing clear, streaming perfect video in a much higher compressed format, including 3D.

Tony King-Smith, Vice-President of marketing for Imagination says, "With the relentless growth in demand for high quality user-generated content in all forms of mobile devices, we've seen tremendous interest in VXE HD video encoder products. Our partners have evaluated our advanced encoding algorithms used in VXE380 against many other solutions, and the feedback we're getting indicates we have a winning solution that is the ideal complement to the growing numbers of HD resolution image sensors now being deployed in mobile devices."

Best-in-Class Video Encoding Software features:

• Real-time video codec for mobile devices
• Deployment of H.264/AVC standard for multi-view video coding
• Encoding solutions which compress or convert video and audio between multiple platforms

Top Considerations before buying Video Encoding Software:

Viewing quality of content is most important, especially on the small screen associated with mobile devices. Video Encoding software should handle compression artifacts, including mitigating dark scenes or shadows and "blotchy" or "pixelated" content. More and more content producers are designing content that contains “portable friendly” content and encoding software companies should do the same.

Key Providers:
1. Osprey Video Products by ViewCast are designed for video acquisition, capture, and streaming. The ViewCast solutions family also includes the Niagara line of video encoding systems and related SimulStream and Niagara SCX software; ViewCast Media Platform (VMp) DAM software suite, including ViewCast Media Production; professional services and support.

2. iStream Live 2 Live Video Streaming Software by Kulabyte provides streaming proprietary encoding technology to the iPhone and iPad. A real-time solution is designed with flexibility in mind and contains an easy to use encoder setup and monitoring GUI. Using standard Windows-based servers, live video is encoded in 480p 30 at 400 Kbps.

3. The Mobile TV Solution engineered by Harmonic is a comprehensive software system that allows for 3G streaming with smartphone video capabilities. It offers operators greater flexibility and seamless integration with existing telco video. The mobile service will offer varying technologies including: broadcast TV, 4G multicast streaming, unicast VOD and much more.

4. CodecSys, a video optimization strategy by Broadcast International drastically lowers compression levels for high quality video at low resolution and frame rates, ideal for mobile television streaming and broadcasting. Linking direct video processing and network traffic optimization component this is the optimal scenario for mobile platforms.

Video Encoding Software
Definition: Video Encoding or video conversion is the process of preparing video for output. Video encoder software is used to encode the digital video to meet proper formats and specifications for recording and playback.