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Marketing Services
Research Library
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iVision Mobile
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The Age of Mobile Marketing has arrived.
According to a recent Marist Poll, 87% of the U.S. population (more than 270 million people nationwide) report owning a cell phone. That number is closer to 3.8 billion worldwide. These figures eclipse the number of people globally who own and use a computer. This is an excellent time to break into mobile. Just consider these advantages:
• Fewer ...
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Amdocs
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The connected world revolution has begun. Super-fast, highly efficient networks, constantly connected customers, increasingly sophisticated connected devices…With trillions of devices and applications all connected to and utilizing the network,the connected world will touch all aspects of our daily lives—from game consoles, DVD players, netbooks, eReaders, to health-monitoring devices, energy ...
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Widen Enterprises, Inc.
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Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice ...
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Smaato Inc.
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Mobile advertising is getting traction and is becoming an integral part of today’s marketing mix. But it is still a very tough job for mobile publishers and mobile developers to monetize their inventory - especially when it comes to non direct sold inventory. The usual approach to overcome this crucial problem is to work with several ad networks specialized in mobile advertising.
Unfortunately, ...
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Smaato Inc.
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A quick overview touches upon ad network performance measured in fill rate or response time and what that means for the choices publisher have in order to maximize the Ad ARPU of their inventory.
As successful mobile publishers quickly become attractive to an international audience, global considerations as well as learnings from the current app store economy are touched upon.
Please consider ...
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