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Mobile Applications and Content
Research Library
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iLoop Mobile, Inc.
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With the arrival of digital marketing channels, the landscape of marketing has changed forever regarding the way brands, publishers and virtually every other type of company reach their target consumers and audiences. The most significant change has been the advent of mobile marketing and the ability to interact with consumers via the most personal and ubiquitous device ever—the mobile phone. We ...
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Media5 Corporation
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Like millions of other people grinding out a daily commute, I have come to rely upon my cell phone as more than just a convenient way to check the movie listings. I am lucky; my Service Provider was an early adapter to mobility, which was very fortunate for me because it has become my constant companion, a tool that I rely upon from my first waking hour until I go to sleep at night. Look on any ...
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Amethon Solutions Pty Ltd
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A detailed analysis of traffic to more than 100 mobile advertising sites found that consumers view just over 3 pages per visit for best-in-class campaigns while the average across all campaigns analysed was only 1.53 pages. Amethon’s latest Mobile Internet Insight Report also found that only 33% of consumers ventured beyond the first page of mobile campaign sites. This indicates that despite a ...
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Bridgewater Systems
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As sophisticated mobile devices and applications become more readily available, users of all types are embracing mobile data services with great enthusiasm. Increasingly, however, they are also experiencing—or hearing reports of—mobile bill shock: a term that describes the unpleasant and angry reaction of subscribers to unexpectedly high mobile data bills. Mobile bill shock results when ...
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Movius Interactive Corporation
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Brand owners and content providers have recognized the potential value of marketing that leverages the inherent personalization of a mobile device. As reported by Aerodeoni, mobile web users are amenable to purchasing a brand in response to relevant opt-in advertising on their mobiles. Operators are beginning to recognize the viability of mobile advertising as an alternative or complement to the ...
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