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Marketing and Sales Research Library

4 Ways Sales & Marketing Should Use Training to Drive Revenue
SumTotal Systems
4 Ways Sales & Marketing Should Use Training to Drive Revenue Introduction Reduced budgets, increased pressure to meet sales targets, staff turnover and understaffed departments, and the ever-present need to fill the pipeline while not losing customers out the bottom end are all typical challenges for a day in the life of Sales and Marketing professionals. And while branding, prospecting, ...
Grow Revenues and Reduce Risk with Powerful Analytics Software
Angoss Software Corporation
Grow Revenues and Reduce Risk with Powerful Analytics Software Gaining knowledge through data selection, data exploration, model creation and predictive action is the key to increasing revenues, reducing costs and minimizing risk. Today’s organizations and analysts require a suite of data mining and predictive analytics tools that are robust in functionality, easy-to- use and implement, ...
The Essential Step-by-Step Guide to Internet Marketing
Lowcountry Media Solutions LLC
If you're reading this ebook, chances are you're either a marketing professional or a business owner who understands the importance of internet marketing today. You `get' that traditional marketing methods are becoming both ineffective and expensive, and you know that by neglecting to market your business on the web, you're missing out on the powerful business results that an effective internet ...
Overcoming the CRM Data Deluge Sales Effectiveness with Best Practice Customer Analytics
Angoss Software Corporation
You are reaping the rewards of a successful CRM implementation. Your customer-facing business processes are more efficient and all the interaction with your client and prospect bases across your organization is better orchestrated and recorded. Tracking reports are identifying activity and status on your leads and opportunities, and while forecasting isn’t yet as reliable as you need it to be, ...
Integrating PLM and PIM for Maximum Value
Hitachi Consulting Corporation
Historically, Product Lifecycle Management (PLM) has focused on driving product profitability by shaping the cash flow curve and getting answers to where to invest, how to maximize revenue, and how to control product transitions and minimize after-market costs. PLM goals have included: Shortening the time to market for new product innovation Providing operational efficiencies and reduced ...

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