Google continues to overhaul its Android Market application storefront, introducing new features to improve merchandising and distribution as well as reducing consumers’ download refund window from 24 hours to 15 minutes. Writing on the Android Developers Blog, Android Developer Ecosystem manager Eric Chu explains that over the next two weeks, Google will roll out a new Android Market client for all devices running OS version 1.6 or higher, promising a streamlined browse-to-purchase experience.

“With a focus on improving discoverability and merchandising, we’ve introduced a new carousel on the home and category screens,” Chu states. “Users can quickly flip through the carousel to view promoted applications and immediately go to the download page for the application they want.”

Google’s return policy allowed consumers to try any app and return it within 24 hours for a full refund, which was a little too much like giving it away for developers. But 15 minutes—isn’t that a bit on the short side?

Read the full article at our content partner, Fierce Mobile Content.

Android Market screen shot Dec. 12 2010, Google overhaul

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